easycasinos

    EasyCasinos

    Last Updated: July 24, 2025

    1. Introduction

    This Cookie Policy explains how EasyCasinos (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website. This policy should be read alongside our Privacy Policy and Terms and Conditions.

    By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings or our cookie preference center.

    2. What Are Cookies?

    Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

    Cookies contain information that is transferred to your device’s hard drive and stored there. They allow a website to recognize your device and store some information about your preferences or past actions on the website.

    2.1 Types of Cookies by Duration

    • Session Cookies: Temporary cookies that are deleted when you close your browser
    • Persistent Cookies: Remain on your device for a set period or until you delete them manually

    2.2 Types of Cookies by Origin

    • First-Party Cookies: Set directly by our website
    • Third-Party Cookies: Set by external services we use on our website

    3. Why We Use Cookies

    We use cookies for several important purposes:

    • Essential Website Functionality: Enable basic website features and security
    • Performance Analysis: Understand how visitors use our website to improve user experience
    • Personalization: Remember your preferences and customize content
    • Marketing and Advertising: Show relevant advertisements and measure campaign effectiveness
    • Security: Protect against fraud and ensure website security

    4. Categories of Cookies We Use

    4.1 Strictly Necessary Cookies

    These cookies are essential for our website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

    Purpose:

    • Security and authentication
    • Load balancing and website stability
    • Remembering privacy preferences
    • Session management

    Examples:

    • Session identifiers
    • Security tokens
    • Load balancer cookies
    • Cookie consent preferences

    Duration: Typically session cookies or up to 1 year Legal Basis: Legitimate interest (essential for website operation)

    4.2 Performance and Analytics Cookies

    These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve website performance and user experience.

    Purpose:

    • Website traffic analysis
    • Page performance monitoring
    • User behavior tracking
    • Error reporting and debugging

    Common Cookies:

    • Google Analytics (_ga, _gid, _gat): Track website usage and generate statistics
    • Hotjar (_hjid, _hjSession): Heat mapping and user session recording
    • Internal Analytics: Custom tracking for website performance

    Duration: From session cookies to 2 years depending on the specific cookie Legal Basis: Legitimate interest with option to opt-out

    4.3 Functional Cookies

    These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our website.

    Purpose:

    • Remember user preferences and settings
    • Provide enhanced features and content
    • Enable social media functionality
    • Support live chat and customer service

    Examples:

    • Language and region preferences
    • Font size and accessibility settings
    • Live chat session cookies
    • Social media integration cookies

    Duration: Usually 1-12 months Legal Basis: Legitimate interest and consent where required

    4.4 Targeting and Advertising Cookies

    These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

    Purpose:

    • Display personalized advertisements
    • Measure advertising effectiveness
    • Build advertising profiles
    • Enable affiliate tracking and attribution

    Common Third-Party Providers:

    • Google Ads (IDE, DSID, 1P_JAR): Advertising personalization and measurement
    • Facebook Pixel (fr, _fbp): Social media advertising and tracking
    • Affiliate Networks: Various cookies for commission tracking
    • Retargeting Platforms: Cookies for showing relevant ads on other websites

    Duration: Typically 30 days to 2 years Legal Basis: Consent (required for non-essential advertising cookies)

    5. Detailed Cookie Information

    5.1 Google Analytics Cookies

    Cookie NamePurposeDurationType
    _gaDistinguishes unique users2 yearsPersistent
    _gidDistinguishes unique users24 hoursPersistent
    _gat_gtagUsed to throttle request rate1 minutePersistent

    5.2 Social Media Cookies

    Facebook/Meta Cookies:

    • _fbp: Facebook pixel tracking for advertising
    • fr: Contains unique browser and user ID for advertising

    Twitter Cookies:

    • personalization_id: Enables Twitter content personalization

    5.3 Advertising and Affiliate Cookies

    Various cookies from advertising networks and affiliate partners to track referrals and measure campaign performance. These typically have names like:

    • Commission tracking identifiers
    • Campaign source parameters
    • Conversion tracking pixels

    6. Managing Your Cookie Preferences

    6.1 Cookie Preference Center

    You can manage your cookie preferences through our cookie preference center, accessible through the cookie banner or from our website footer. Here you can:

    • View all cookies we use
    • Enable or disable specific cookie categories
    • Access detailed information about each cookie
    • Update your preferences at any time

    6.2 Browser Settings

    You can also control cookies through your browser settings:

    Google Chrome:

    1. Click Settings > Privacy and security > Cookies and other site data
    2. Choose your preferred cookie settings
    3. Manage exceptions for specific sites

    Mozilla Firefox:

    1. Click Settings > Privacy & Security
    2. Select your preferred cookie and tracking protection settings
    3. Manage exceptions and clear stored data

    Safari:

    1. Go to Preferences > Privacy
    2. Adjust cookie and website tracking settings
    3. Manage website data and exceptions

    Microsoft Edge:

    1. Click Settings > Cookies and site permissions
    2. Configure cookie settings and exceptions
    3. Clear browsing data as needed

    6.3 Opt-Out Tools

    For advertising cookies, you can also use industry opt-out tools:

    • Your Online Choices: youronlinechoices.com (EU)
    • Network Advertising Initiative: optout.networkadvertising.org (US)
    • Digital Advertising Alliance: optout.aboutads.info (US)

    7. Impact of Disabling Cookies

    7.1 Essential Cookies

    Disabling essential cookies may result in:

    • Website functionality issues
    • Security vulnerabilities
    • Inability to access certain features
    • Loss of preferences and settings

    7.2 Non-Essential Cookies

    Disabling non-essential cookies may result in:

    • Less personalized website experience
    • Generic rather than targeted advertisements
    • Reduced website performance insights
    • Limited social media integration

    8. Third-Party Cookie Policies

    We use various third-party services that set their own cookies. We recommend reviewing their cookie policies:

    • Google Analytics: policies.google.com/technologies/cookies
    • Google Ads: policies.google.com/technologies/ads
    • Facebook: facebook.com/policies/cookies
    • Twitter: help.twitter.com/en/rules-and-policies/twitter-cookies
    • Hotjar: help.hotjar.com/hc/en-us/articles/115011789248

    9. Cookies and Personal Data

    9.1 Data Protection

    Some cookies may contain personal data or be linked to personal information. We handle all cookie data in accordance with applicable data protection laws, including GDPR and UK GDPR.

    9.2 Data Retention

    We retain cookie data only as long as necessary for the purposes outlined in this policy. Retention periods vary by cookie type and purpose.

    9.3 Your Rights

    Under data protection laws, you have rights regarding your personal data, including data collected through cookies:

    • Right to access your data
    • Right to correction and deletion
    • Right to object to processing
    • Right to data portability

    10. International Transfers

    Some of our third-party cookie providers may transfer data to countries outside the UK/EU. We ensure appropriate safeguards are in place for such transfers, including:

    • Adequacy decisions
    • Standard contractual clauses
    • Binding corporate rules
    • Certification schemes

    11. Updates to This Policy

    11.1 Policy Changes

    We may update this Cookie Policy from time to time to reflect:

    • Changes in our cookie usage
    • New legal requirements
    • Updates to third-party services
    • Improvements to our privacy practices

    11.2 Notification of Changes

    We will notify you of significant changes through:

    • Updated “Last Updated” date
    • Website notifications
    • Email alerts for registered users
    • Cookie banner updates

    12. Contact Information

    If you have questions about our use of cookies or this Cookie Policy:

    Email: privacy@easycasinos.com
    Data Protection Officer: dpo@easycasinos.com
    Postal Address:
    EasyCasinos Privacy Team
    [Company Address]
    [City, Postal Code]
    [Country]

    13. Regulatory Information

    13.1 Legal Compliance

    This Cookie Policy complies with:

    • UK GDPR and Data Protection Act 2018
    • EU GDPR where applicable
    • ePrivacy Directive (Cookie Law)
    • PECR (Privacy and Electronic Communications Regulations)

    13.2 Supervisory Authorities

    For complaints about our cookie practices:

    • UK: Information Commissioner’s Office (ICO) – ico.org.uk
    • EU: Your local data protection authority

    14. Technical Information

    14.1 Similar Technologies

    This policy also covers similar technologies to cookies:

    • Web beacons/pixels: Small images that track user behavior
    • Local storage: Browser storage for larger amounts of data
    • Session storage: Temporary browser storage
    • Flash cookies: Stored by Adobe Flash Player

    14.2 Mobile Applications

    If you use our mobile applications, similar tracking technologies may be used. Please refer to your device settings to manage these preferences.

    15. Consent Management

    15.1 Valid Consent

    For cookies requiring consent, we ensure:

    • Clear and specific information about cookie purposes
    • Genuine choice and control over consent
    • Easy withdrawal of consent
    • Separate consent for different cookie categories

    15.2 Consent Records

    We maintain records of your consent preferences to demonstrate compliance with legal requirements.


    Remember: You can change your cookie preferences at any time through our cookie preference center or your browser settings. For questions about cookies or privacy, please contact our privacy team.

    This Cookie Policy helps ensure transparency about our data practices and your control over your online privacy.